Paid media strategy
Channel selection, budget allocation, account structure, forecasting, and testing plans built around your actual growth model.
After working inside TikTok, I now help brands turn creative insight into efficient growth.
Paid media,
made predictable.
Connecting paid media, creative, and measurement into a more efficient acquisition system without the layers of a traditional agency.
Request a strategy call ↗Platform-side experienceMarketing technology backgroundMulti-million-dollar ad experience
The performance signal
More activity is not the answer.
Better decisions are.
Most businesses already have data, platforms, agencies, and campaigns. What they lack is a clear view of what is limiting growth and what deserves attention next.
I connect platform expertise, creative strategy, measurement, and business economics to find the signal inside the noise.
Rising acquisition costsWeak creative testingUnclear attributionGeneric recommendationsScale without efficiency
Ways to work together
Strategy with enough altitude to see the whole system and enough depth to improve it.
TikTok + Meta growth
Hands-on campaign architecture, optimization, audience strategy, and scaling across the platforms that shape modern demand.
Creative intelligence
Sharper hooks, briefs, testing systems, and feedback loops that turn creative from a bottleneck into a repeatable advantage.
Audits + advisory
A senior-level view of performance, measurement, attribution, and priorities, with a practical roadmap your team can execute.
A connected point of view
Platform expertise.
Martech fluency.
An advertiser-first mindset.
I’m Dani Fine, a former TikTok Business Partnerships Manager who has worked across the digital advertising ecosystem, from inside the platform to marketing technology and hands-on growth strategy.
At TikTok, I partnered with leading and fast-growing advertisers on campaign strategy, creative performance, measurement, product adoption, and business growth. Before that, I spent four years helping performance marketers use automation and analytics to improve results.
Today, I bring that experience directly to businesses that want honest guidance, senior-level thinking, and hands-on support without the layers of a traditional agency.
The approach
A focused process built around impact.
Understand
Business model, economics, customers, funnel, creative, tracking, and current performance.
Prioritize
The few constraints and opportunities most likely to change your growth trajectory.
Execute
Campaigns, creative testing, measurement, and account structure improved where it matters.
Scale
Double down on what works while protecting efficiency, profitability, and brand.
Paid media advisory FAQ
Clear answers before
we start.
What does a paid media growth advisor do?
A paid media growth advisor connects channel strategy, account structure, creative testing, measurement, and business economics. The goal is to identify the highest-impact constraints and build a practical growth plan your team can execute.
Do you manage campaigns or only provide advice?
Engagements can include paid media strategy, account audits, hands-on campaign architecture and optimization, creative testing systems, or ongoing senior advisory. The scope is shaped around your team, goals, and growth stage.
Which advertising platforms do you specialize in?
TikTok and Meta are core platforms, supported by broader experience in marketing technology, automation, analytics, measurement, and attribution.
Who is a good fit for this advisory?
Ambitious brands already investing in paid acquisition are the strongest fit, especially teams that want clearer decisions, stronger creative performance, and more efficient growth.
How is this different from working with an agency?
You work directly with Dani. There is no junior handoff or sales-team layer. The engagement combines platform-side knowledge from TikTok with hands-on advertiser, marketing technology, and growth strategy experience.
Ready when you are
Find the next growth move
worth making.
Share what you are building, where paid media stands today, and the challenge you need to solve. Every inquiry is reviewed directly by Dani.
Prefer email? Info@finesgroup.com ↗No sales team. Direct senior-level contact.